Kwarter Club is a bar and kitchen based in Bangalore that wanted to move away from its dated identity and appeal to a more modern, social crowd. The goal was to refresh the brand to feel bold, energetic, and instantly recognizable in a city full of bar and pub culture.
The new identity was built around the idea of community and good times, using a strong, confident wordmark paired with a warm red palette that evokes energy and connection.
The typography mix of GasoeK One and Familjen Grotesk creates a balance between character and clarity, giving Kwarter a personality that feels approachable yet distinct.
From the tone of voice to visual style, every element was designed to make Kwarter feel like a space where people come together, share rounds, and create stories worth retelling.
