Elite Labs is a diagnostics brand built to bridge the gap between health and care. The goal was to create a visual identity that feels modern, reliable, and empathetic, a refreshing shift from the cold, clinical aesthetic seen in most diagnostic brands.
The logo takes inspiration from two core ideas: precision and connection. The symbol mirrors the form of a microscope, a nod to scientific accuracy, while also resembling a bridge, representing Elite Labs’ mission to connect patients with accessible, quality healthcare. The intersecting shapes convey focus and balance, while the clean geometry reinforces trust and clarity.
Logo variations
I developed the full identity system, including the logo, color palette, and design language, to create a calm yet confident visual presence. The brand visuals use a balance of minimal structure and soft tones to reflect both the human and technical sides of diagnostics.
For social media, I designed a consistent, educational, and approachable style. Posts were built around health awareness, accuracy, and patient trust, helping Elite Labs stand out as a modern and dependable healthcare brand.
WIP for a website design where patients can book tests online
We had the pleasure of working with Suhas for our branding needs. He was empathetic, methodical, and brought a clarity that made the entire process feel effortless. We explored multiple options and variations, and he walked us through the thinking behind each one, recommending what best aligned with our expectations and values. The overall experience was exceptional, and we now have a modern, minimalist brand identity we’re excited to adopt. We look forward to working with him again.
Shiva Shanmugham