Kumo Design is a newly formed production company aimed at helping small to medium businesses thrive in the market and reach a larger audience. Their ambition is to be Australia’s leading video production company providing affordable services and help make an impact.
The name Kumo which means Cloud in Japanese was created. It represents the company’s values of clear thinking, emotional purity and the potential it has to grow. The key parts of the visual identity are the typographic logo, and the symbol used in social media platforms.
The typographic logo uses Sofia Pro font from Adobe, evoking a connection to the contemporary, and bold. The primary colours used are black and white to display simplicity, honesty, clean and formality towards their clients and the kind of work they produce. The symbol used is the initials K.D which is then rotated vertically thus making it look simple and memorable.
A modern yet expressive identity was designed which perfectly sums up Kumo Design’s commendable ambition to help local businesses grow and support each other around the world.
